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Write The World's Wrongs

Client 

Parker Pens

Topic

Stationery

Category

Concept Campaign

The Problem:

Writing is a dying art and whenever people do need a pen they use a disposable biro.

The Insight:

Our typed notes are disorganised and easily discarded.

The Solution:

Tap into the rich history of writing and the impact of penned (immortalised) note.

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From long before Joan of Arc's written call to arms in 1429, and long after Martin Luther King Jr. began his Letter from Birmingham Jail in the columns of a newspaper, what people write can go down in history.

Nobody will memorialise typed text docs, or auction WhatsApp messages. With a pen in your hand you can say something that matters.

With a Parker pen, you can write the world's wrongs.

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