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Write The World's Wrongs
Client
Parker Pens
Topic
Stationery
Category
Concept Campaign
The Problem:
Writing is a dying art and whenever people do need a pen they use a disposable biro.​
The Insight:
Our typed notes are disorganised and easily discarded.​
The Solution:
Tap into the rich history of writing and the impact of penned (immortalised) note.
From long before Joan of Arc's written call to arms in 1429, and long after Martin Luther King Jr. began his Letter from Birmingham Jail in the columns of a newspaper, what people write can go down in history.
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Nobody will memorialise typed text docs, or auction WhatsApp messages. With a pen in your hand you can say something that matters.
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With a Parker pen, you can write the world's wrongs.
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