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Refreshing Classics

Client 

Guinness

Topic

Alcohol

Category

Concept Campaign

The Problem:

Stouts like Guinness are considered a heavy winter drink.

The Insight:

Many people enjoy a Guinness & Black in the summer.

The Solution:

Mobilising stylised Guinness "ice cream" van to unveil the launch of Guinness Summer Fruits.

Ice cream vans bring to mind British childhood, the height of the summer, soleros and 99ps for £1.50. What better than this nostalgic icon reimagined to bring back that same feeling, instead now for a Guinness Summer Fruits? It'll visit Hyde Park, Piccadilly Gardens, Bournemouth Pier, Glastonbury Festival, Twickenham Stadium. It'll play Teddy Bear's Picnic like it was by Arctic Monkeys.

This is Guinness. Refreshing Classics.

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