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Pet Set Sail

Client 

LoveitBookit

Topic

Travel

Category

Social

The Problem:

We need an April Fool's Day conceptual "launch" that will excite and amuse.

The Insight:

The cruise industry's pet/travel options are extremely limited.

The Solution:

The tease of an own-brand pet-friendly cruise line.

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Challenged with LoveitBookit's first April Fool's campaign, "Pet Set Sail" was a lighthearted social media series that hailed the fictitious launch of the company's very own cruiseline where dogs could join their owners onboard. Imagery riffed on being truly "all inclusive" and was believable enough that LoveitBookit actually received phone calls enquiring about ticket availability.

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