top of page

A Driving Force For Change

Client 

Auto Alliance

Topic

Automotive

Category

Concept Campaign

DrivingForce.gif

The Problem:

Transportation is responsible for over 20% of CO2 emissions worldwide.

The Insight:

The people who profit most are best equipped to make the most impact.

The Solution:

A coalition of automotive giants taking ownership and implementing greener solutions.

According to the International Energy Agency (2014), transportation is responsible for over 20% of CO2 emissions worldwide. In Europe, cars are responsible for close to 21% of CO2 emissions (European Commission, 2016). What if car manufacturers took responsibility?

A Driving Force for Change is a concept campaign that sees the likes of Ford, BMW, Volvo and Toyota putting aside their differences and forming the Auto Alliance to champion a cleaner future.

Previous

Next

bottom of page