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You're Not What We're Looking For

Client 

Aquent

Topic

Recruitment

Category

Social

Whilst at Aquent one of the longest running Talent-focused paid social campaigns I created was "You're not what we're looking for".

The Problem:

Aquent needed to attract quality candidates open to new opportunities.

The Insight:

Saying something nobody else is will get you noticed.

The Solution:

An ad asking to be ignored.

110Match.png
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Each ad began "You're not what we're looking for."

The final variants included:

  • You're better.

  • You're a 110% match.

  • You're head and shoulders above.

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