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24 Hours of Lemons

Client 

24 Hours of Le Mans

Topic

Sports

Category

Concept, AI

Sometimes a concept is just sat staring you in the face and your job is to milk it for all that it's worth. As they say, when Le Mans gives you lemons...

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Imagery generated using AI-generator Imagine. The concept could happily be expanded to video content of oversized lemons thundering down a racetrack approach, lemon-themed merch, collaboration with Schweppes, Lilt, supermarkets, and much more...

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