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I Bet You Wish...

Client 

adam&eveDDB First Bite

Topic

Period Poverty

Category

Concept Campaign

The Problem:

1 in 10 women in the UK can't afford sanitary products.

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The Insight:

Most people take sanitary products for granted.

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The Solution:

A close-encounter experience to remind you how lucky you are

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"I Bet You Wish..." is a good, old-fashioned awareness campaign in public toilets - with a twist. Those using the toilet stalls will discover they're out of loo roll. Comfort compromised, panic sets in and, as they consider the cardboard tube, the poster draws their attention.

This outlines the reason they're suffering, communicates the stats behind the problem, and the final smaller line of copy reveals a hidden stash camouflaged in the cubicle.

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